PharmaTechGuy Blog

Making an app a habit involves designing a user experience that encourages frequent use and creates a sense of attachment and routine....

The influence of a pharmaceutical brand on its primary customer determines the sale figures and another major differentiating factor for...

Smartphones had and are continuing to have a very strong influence on the behavior of consumers. Consumer behavior is one of the...

There are various phases of development of a digital product: Conceive Collection of problems with the user and brainstorming solutions....

A website, An application, Email Marketing template, Blogs and many other intangible forms which are not physical and exist on an...

Every therapy has a dedicated Patient journey, it may be more complex in chronic therapies and very simple in Acute therapies. Patient...