Digital Products?

A website, An application, Email Marketing template, Blogs and many other intangible forms which are not physical and exist on an electronic device all come under Digital products.

Every pharmaceutical marketing company has tried to introduce these digital products in their promotional mix for their brands.

The gap was the appropriate use of the digital product according to the digital marketing plan for the product.

Few companies have been successful in using digital products.

For example, Ciplamed while a majority of the companies could not make a major difference. Cipla being the pioneer in respiratory therapy, has a vast community of Doctors in their platform due to effective long term relationships with the doctor.

Will it be appropriate to conclude that Digital products are seldom successful?

Yes, but only in the short-run, the results of the use of Digital products only gets better with time with continuous connection.

Another important question would be the number of digital products. A doctor or a patient will always be reluctant on the number of apps they would download.

This is a major issue with all the me too brands who are clinging in the market majorly due to sale strategies.

The Solution would lie on the differentiation that can be achieved in the digital product.

With growing innovations in AR, AI and machine learning always ensures scope of making your digital product different.

Will establishing a digital product help your brand or your Division? Find out by clicking below

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